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The FlFl for a beautiful and refined table setting
 
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Spices, the Orient, Design and Made in Italy
The FëlFël ring: a Christmas gift for a beautiful and refined table setting

Of Persian origins, designer Layla Mehdi Pour, who created the ceramic salt and pepper ring set FëlFël, declares: "I want to offer little smiles with the objects I design, drawing inspiration from the poetic elements of my cultural background."
The FëlFël (meaning "pepper" in Persian) have a highly symbolic shape. The circles they form contain the history of the young Iranian-born designer, who arrived in Italy several years ago to study industrial design at the IUAV University in Venice, just as the spice trade arrived in Europe centuries ago to mix cultures and flavours. They also embody a love of design and of the artisan masters of Made in Italy – who handcraft the FëlFël rings – and attention to all users, including the visually impaired. In fact, the rings are endowed with subtle embossing to allow the salt shaker to be distinguished from the pepper shaker by touch.
"My goal as a designer", says Layla, "is to surprise people emotionally. With these rings, I've tried to bring a symbolic figure back to the table, for two spices that always go together – like two eternal lovers adding a touch of flavour to our cuisine." L. M. P.

The FëlFël are manufactured by Italian ceramists but, thanks to the web, are sold throughout Europe and USA.

Slight variations betweens the rings are the result of the products being made by hand.
Available in three colours: black, white and red, with glossy or matte finish.
Size: Ø 9 cm, thickness 2 cm

On sale for the Italian and European market at: www.swartlab.com and www.lovethesign.com. For the US market at: www.lacrom.com
The FëlFël can also be purchased "live" in Turin (Italy) and through several retailers in the province of Turin.


A graduate in visual communication, Layla Mehdi Pour went on to study industrial design at the Teheran University of Art (2000/05) and, arriving in Italy in 2007, at the IUAV University of Venice. After moving to Turin, she obtained her master's degree in Eco-sustainable product design at the Politecnico di Torino in 2011.

Layla Mehdi Pour: info@laylamehdipour.com    www.laylamehdipour.com

 
 
 
date: 16/10/2013
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date: 29/10/2013
Layla Mehdi Pour portrait
   
   
 
         
 
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