The designer, through graphic signs, transfers emotions created by the object observed. Signs, shapes and colours masterly calibrated to trigger the observer’s emotional response.

15/02/2016"> The designer, through graphic signs, transfers emotions created by the object observed. Signs, shapes and colours masterly calibrated to trigger the observer’s emotional response.

15/02/2016">
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Emotions’ signs in the latest project by designer Layla Mehdi Pour


Every object triggers emotions, and from this idea the work of Persian designer Layla Mehdi Pour is born. The designer, through graphic signs, transfers emotions created by the object observed. Signs, shapes and colours masterly calibrated to trigger the observer’s emotional response.

What happens is a narration within the narration, like in “One Thousand and One Nights”, a collection of oriental tales by Shahrazad, the novel’s main character, who inspired the vase Shahrazad and the wall clock Invasion 48, with its classic shape and graphic signs in apparent disorder to deliver the feeling of anxiety related to the flow of time.


Shahrazad
The Vase is made up of two tapered glass elements embracing eachother, which can live together or separately, creating diverse and multiple sceneries, also according to their content.
“My aim” explains the designer Layla, “is to emotionally surprise people”. L.M.P.
The external element, completely transparent, with its white matt rim, encloses and protects the interior and at the same time it reveals its content, just as a precious essence.

Shahrzad is created in borosilicate glass by veneto’s glazier masters, and is available either with both cones transparent or with a white sandblasted internal cone.
Dimensions: base Ø 8 cm, height 30 cm
Private production, sold upon request.


Invasion 48

Wall clock with 48 holes as time invaders which move from one side of the dial to the other.
“The idea” says the the designer thinking about the times we live in, “is squeezed between wars and a fast paced technological revolution. I wanted to show both the time, and the sensations we traverse while it flows.” L.M.P.

Invasion 48 is realized in laser cut and carved plexiglass, in collaboration with an Italian company. It can be purchased at www.designboom.com, online store, selling a selection of the most relevant and interesting products in design.
Dimensions: base Ø 28 cm,
Price: 49 Euro


Biography:
Layla Mehdi Pour is a young Iranian designer, who after studying Graphic Design at the Institute of S. Kashani in Birjand and graduated in Industrial Design at the Art University of Tehran decides to continue her studies in Italy, graduating at IUAV in Venice in 2008. She postgraduates at Polytechnic of Turin, earning a degree in Eco Efficient Product Design. From here onwards began her career as a product designer, full of freshness and color, reinventing objects of everyday life with her poetic and innovative gaze.
Her products are available at some stores in Milan and online on www.designboom.com


Private Exhibitions:

Superstudio Più 2013 | Temporay museum for new design | Milan
Tent London 2014 | London Design Festival | London

Group Exhibitions:
Stockholm Furniture and Light fair 2015 | DesignBoom mart | Stockholm
Tent London 2012 | London
Spring Fair 2015 | Birmingham
Sperimenta @ homi 2015 | Milan
Milan Design Week 2015 | Milan
Month of Design 2015 | Ljubljana

Press Office: Sara Foschi tel: 3396986744 email: safoschi@gmail.com
 
 
 
 
date: 15/02/2016
Shahrazad
date: 15/02/2016
Shahrazad
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Shahrazad
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Shahrazad
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Shahrazad
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Shahrazad
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Shahrazad
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Shahrazad
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Invasion 48
date: 15/02/2016
Invasion 48
date: 15/02/2016
Layla Mehdi Pour
   
   
 
         
 
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