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Compasso d'Oro 2016 to Giulio e Valerio Vinaccia
 
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24th edition of the Italian ADI Compasso d’Oro Design Award:

Giulio Vinaccia, together with UNIDO (United Nations Industrial Development Organization), is awarded the Compasso d’Oro for the project methodology “Design as a development tool”
and an Honorable Mention for the Tsara Project in Madagascar

Milan, June 14 2016

For the first time in the history of the ADI Compasso d'Oro Award (major Italian Design Association award since 1954), a commendation has been made to Social Design. With two wins. The prestigious ADI Compasso d'Oro has been awarded to “Design as a development tool” by industrial designers Giulio and Valerio Vinaccia who, as part of the UNIDO (United Nations Industrial Development Organization) programs, have developed a methodology of intervention through design that is able to spark economic and social development, starting from human, cultural, and territorial resources in the operational context.
Designer Giulio Vinaccia came in contact with UNIDO in 2008, allowing him to enter into a global development program that now sees him coordinating Creative Med, a project involving seven Mediterranean countries for the development of fourteen clusters of creative industries (www.medcreative.org).
An Honorable Mention in the ADI Compasso d’Oro Award was also given to the Tsara project in Madagascar, also conceived and carried out by Giulio Vinaccia and UNIDO, with funding from NORAD (Norwegian Agency for Development Cooperation ).

In one of the world's poorest countries not at war, Giulio Vinaccia and UNIDO have been able to improve the circumstances of a community of two-thousand women on the fringes of society who lack social rights because of their caste. Here, a potentially independent enterprise has been created, which manufactures bags and furniture from nylon and woven natural fibres. The Tsara Project is now a three-year program of integrated development to improve education, healthcare, and business.

“I am proud that after many years, social design is being acknowledged”, said Giulio Vinaccia. “We are not naive benefactors, but designers working within complex structures, with the difficulty of having to relate with different professionals and humans and with very distant cultures and practices.The two awards emphasize that design can be a source of and mechanism for change. Design is an attitude, it is providing answers to problems, it's the design of systems of relations. It cannot simply be reduced to the finished product. Social design, in particular, is a type of activity that is also gaining ground in our country, as a natural way out of the current economic and cultural system. Even in Italy, the geography and queries of design are changing. One needn't go to the other side of the world to find a community in crisis, to whom they can give an opportunity to change”. G.V.

“For our organization, receiving a design award like the Compasso D'Oro is an extraordinary acknowledgement of how design can be used as an active tool to fight poverty and generate income and resilience in southern countries, through new types of creative economies”, says Gerardo Patacconi, Director of the UNIDO Agri-Business Department.

PROFILE
Giulio Vinaccia was born to Italian parents in Caracas in 1957. He moved to Italy in 1985 and worked with his brother Valerio from 1997 to 2012 in the field of industrial design, particularly focusing on the medical, sport, engine, and sportswear sectors. Their clients included: Aprilia, Belstaff, Borsalino, Brembo, Data Process, Ducati, Ferrari, Momo Design, Moschino, New Max, and Piaggio.
In 1993, Giulio Vinaccia became involved in social design, strengthening his contacts with the office of craftsmanship in Colombia. The first project, Incontro, carried out with one hundred small Colombian craftspeople in the suburbs of Bogotà, and on the rivers and in the villages in the heart of the Amazon, was aimed at the appreciation and promotion of Colombian handicrafts. This experience led to contact with the Brazilian Government, in particular with SEBRAE (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas - Brazilian Micro and Small Business Support Service), for which Vinaccia worked from 1996 to 2002, developing over ten design projects for handicrafts in various communities and locations in Brazil, from the jungle, to the north-east of the country.
In 2004, the Spanish Government commissioned to him the project Iconografia del Cammino di Santiago, sponsored by the Centro Europeo de Innovación de Navarra (Navarran European Business Innovation Centre), for the production of souvenir products dedicated to the Camino de Santiago to aid the economic and productive development of the area. Since then, Vinaccia has not only been operating in developing countries, but also in so-called “first world” situations where we find communities in crisis, affected by economic and social changes or catastrophic events. Among these, Luleå (Sweden, 2005), Gàspesie (Canada, 2007), Kabul (Afghanistan, 2007), and Egypt (2009-2011). In the latter case, Vinaccia came into contact with UNIDO (United Nations Industrial Development Organization) and entered into a development program at a global level. Projects thus followed in Leishan (China, 2010-2011), Haiti and the five Caribbean states (2011), Islamabad (Pakistan, 2011-2012 and 2012/2013), Port-au-Prince (Haiti, 2012-2013), the Tsara Project in Madagascar (2014-), and finally Creative Med.

Press office: Patrizia Ledda tel. +39 339 4766974, p.ledda@mapdesign.it
 
 
 
 
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