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Material Village Milan Design Week 2018
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Materials Village 2018: colors and sustainability at the centre of two large installations by Studio Marco Piva and Yona Friedman

Superstudio Più - Via Tortona, 27
Milano Design Week
April 17th– 22nd 2018

The 5th edition of Materials Village, the hub of Material ConneXion Italia dedicated to materials, new technologies and sustainability, is back from April 17th to the 22nd in the Superstudio Più open space, center and among the most visited locations during the Milan design week. Materials Village focuses more and more on the promotion of efficient and innovative materials, addressing a transversal public that intersects different areas: from interior design to building, from textiles to architecture. Building on last year’s success, which saw a crowd of over 135,000 visitors, Materials Village covers an area of ​​over 1,850 square meters for this next edition, occupying the entrance of Superstudio and the entire Art Garden, a tree-lined garden that the opportunity will turn into an unpublished village.

Every year Materials Village offers an impressive set-up, but for this 5th edition it doubles it’s size, with two large installations signed respectively by Studio Marco Piva and Yona Friedman.
Starting from the main entrance, visitors to the Fuorisalone will be welcomed by a scenic tower designed by architect and designer Marco Piva: "The Tower of Colors", a work that will showcase the primary materials that form the basis of an architectural project .

Next to the tower, the circular economy theme will be evolved, once again protagonist of another excellent installation by Yona Friedman, famous architect-utopist, Hungarian naturalized French designer and urbanist, always involved in the world of sustainability and circular economy.
Moreover, Materials Village will host more than 20 companies connected to the world of materials and production processes, which will present avant-garde design and technological proposals in terms of aesthetics, sustainability, optimization and circular economy. A path between “little hosues” and exhibition modules where you can discover materials that open unimaginable horizons up to just a few years ago.

Among the many innovations of this edition, a name of excellence stands out and that is the MIT Media Lab’s participation as a partner company, interdisciplinary research laboratory of the Massachusetts Institute of Technology in Boston, which bases its research on technology, media, science, art and design and architecture. In this context the MIT Media Lab will present a preview of a research project dedicated to a performance fabric that reacts differently based on the percentage of atmospheric pollution. In particular, unisex t-shirts, equipped with sensors able to detect the level of danger in the air.

The Material ConneXion Italia’s hub dedicated to materials is the perfect place for companies that want to present their most innovative products to the world of design, architecture and technology during the Design Week. This year the technologies dedicated to color will characterize a path wrought by exhibiting companies, such as manufacturers of acrylic paints, pure pigments, water colors for ceramics, fabric and glass, as well as wear-resistant paints, chemical agents and solar rays: ecological products that aim to improve the environmental impact. Improving the quality of life also passes through a thorough knowledge of materials and a culture that is consistent with the principles of sustainability.

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Material ConneXion Italia
Material ConneXion is the most important international research and consulting network for innovative and sustainable materials with offices in New York, Milan, Tokyo, Bangkok, Daegu, Skövde, Bilbao, Copenhagen and Hong Kong. Material ConneXion Italia, with Rodrigo Rodriquez as its President, has been providing consulting, promotion and training activities for the world of companies in the field of innovation, materials and sustainability since 2002. At its headquarters in Milan, it hosts a physical library of over 5,000 materials from all over the world.

Communication: Material ConneXion Italia
Federica Agati Tel. 02 86891720 Email:
Press Office: Spoongroup
Silvia Sassone Tel. 02 36595292 Email:
Patrizia Ledda Tel. 02 36595292 Email:
Carolina Guidi Tel. 02 36595292 Email:
date: 26/02/2018
Materials Village 2017
date: 26/02/2018
Materials Village 2017
date: 26/02/2018
Tower Of Colours_Studio Marco Piva
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