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FuoriSalone 2018 Smart City: Materials, Technology and People
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“Smart City: Materials, Technology & People” great news for the 2nd edition of the Exhibition-event on the cities of the future
Superstudio Più - Via Tortona, 27 Milano Design Week | Milano Food Week April 16th – May 12th 2018

For this Milan Design Week, the second appointment to reflect on the theme of the city of the future will be inaugurated by the exhibition "Smart City: Materials, Technology & People".

Conceived and organized by Material ConneXion® Italia, cured by the architect Giulio Ceppi and sponsored by the Municipality of Milan, the exhibition aims to stimulate ideas and debates on the theme of the Smart City – the smart city model we frequently talk about nowadays - taking on a new point of view: this time, in fact, the starting point are the inhabitants or "smart citizens", tomorrow’s active citizens, engines of change in the cities of the future to meet the challenges dictated by the ongoing global transformations.
The exhibition-event, on stage in the Superstudio Più area, reaches its second edition and represents the ideal continuation of the exhibition held in 2017, "New Materials for A Smart City".
One of this year’s first novelties is, certainly, the time period of the exhibition, which will be open to the public on April 16th, at the start of the Design Week, remaining open until May 12th, 2018 to also embrace the Milan Food Week, thanks to the partnership with Seeds & Chips - The Global Food Innovation Summit, the first international exhibition dedicated to companies and digital startups operating in the food innovation sector.
Still on the subject of innovation, there will also be the presence of prestigious names such as PUMA and the MIT Design Lab, an interdisciplinary research laboratory of the Massachusetts Institute of Technology in Boston, which together present the latest innovations on research in the field of biodesign.
On the issue of circular economy, there will be an installation of excellence for CONAI and Supply Chain Consortium for the recycling of packaging, created by Yona Friedman, a famous architect-utopian, designer and urban planner Hungarian naturalized French citizen, that has always been involved in the world of sustainability and circular economy.
For this second edition, the “Smart City: Materials, Technology & People” exhibition’s concept has been developed starting from the analysis of the global challenges that all of us have in common as inhabitants of the same Planet: from the need for new approaches to preserve the ecosystem to revolutionary themes such as crowdfunding, sharing economy and 3D printing; from the security and protection of data and people to the need to feed the population and redesign the city-country relationship, to the management of the progressive increase in the world average age and a sustainable welfare. If the direction towards which we are going, among sensor networks and databases, energy consumption and complex infrastructures, is to become digital citizens in increasingly connected metropolises, then how do our needs and the urban scenarios in which we live evolve? The exhibition becomes a point of reference to reflect at 360° on how we will live in a not so distant future as citizens who do not respond only to external inputs, but become the protagonists of the process of collecting and sharing data.
Walking through the various expositive modules, the public will have the chance to discover material and technological solutions in the various areas that characterize the Smart Cities and within which the most significant changes take place. Starting from these reflections, the exhibition has been divided into 6 thematic areas: Advanced Building and Infrastructures, which exposes advanced building materials for infrastructures, casings and interiors as well as products for building, renovating and improving buildings and living, from acoustic lighting; Connected City, an area that offers
solutions for the exchange of information, data collection and management and the new interconnected lifestyle; Smart living, Smart People, which collects ideas to improve the quality of the objects that surround us in areas such as our home, the office and outdoor spaces; Sustainable and Circular City, which focuses on technologies that work on reducing consumption, managing waste and resources with a view to circularity; Integrated Mobility which focuses on materials to support new mobility, from car / bike sharing to the revival of public transport and, finally, Food Policies and Urban Agriculture, which analyzes solutions for a more sustainable approach to nutrition and the integration of green spaces in the cities.
In parallel to "Smart City: Materials, Technology & People" and throughout its period, a series of meetings, workshops, conferences and events have been scheduled.

Media Partner: Archiproducts, LifeGate, Materia Rinnovabile, Matrix4Design, Triwù

Exhibitors: A2A Smart City, Citterio, CONAI e Consorzi di Filiera (with Cial, Comieco, Corepla, Coreve, Ricrea, Rilegno), Corradi, DiceWorld, Domal, brand di Hydro Building Systems, Emma Materasso, Husqvarna, Life M3P, MM, NET Engineering, NUB: New Urban Body, Oltremateria, Personal Genomics, Piquadro, Politecnico di Milano, Puma e MIT Design Lab, Raffaella Laezza/IUAV/Master Touch Fair Architecture & Exhibit Space, Sharing Cities – Comune di Milano – Direzione Economia Urbana e Lavoro (with A2A Smart City, Cefriel, Fondazione Politecnico di Milano, Future Energy, NHP, Siemens, Teicos Group), Suez, Target Group, Tesla, Trash-2-Cash, Unilever, Veolia, XL EXTRALIGHT, 3M Electronics & Energy Business Group, 3M Industrial Business Group

Partner: Seeds&Chips

Technical Partner: ATM – Azienda Trasporti Milanesi Technical Sponsor: Green Bricks, Fontana Arte, Pantone

Social Account:
FB: @MCXItalia
IG: @material_connexion_italia

Official Hashtags: #mv2018 #smartcity #mdw2018 #materialconnexionitalia

Material ConneXion Italia
Material ConneXion is the most important international research and consulting network for innovative and sustainable materials with offices in New York, Milan, Tokyo, Bangkok, Daegu, Skövde, Bilbao, Copenhagen and Hong Kong. Material ConneXion Italia, with Rodrigo Rodriquez as its President, has been providing consulting, promotion and training activities for the world of companies in the field of innovation, materials and sustainability since 2002. At its headquarters in Milan, it hosts a physical library of over 5,000 materials from all over the world.

Communication: Material ConneXion Italia
Federica Agati Tel. 02 86891720 Email:

Press Office: Spoongroup

Silvia Sassone Tel. 02 36595292 Email:
Patrizia Ledda Tel. 02 36595292 Email:
Carolina Guidi Tel. 02 36595292 Email:
date: 05/04/2018
Smart City
date: 05/04/2018
Giulio Ceppi by Giovanni Gastel
date: 05/04/2018
Yona Friedman
date: 05/04/2018
Yona schizzo
date: 05/04/2018
Smart City
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