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Plasterego presented .pico museo domestico, a plaster micro-architecture for contemporary art, designed by Giorgio Zaetta with ZERO... gallery

Milan FuoriSalone - “INTERNI House In Motion”. The University of Milan 16th-28th April 2018.
.pico museo domestico is a plaster cabinet for a single work of art, designed by architect Giorgio Zaetta in collaboration with ZERO... gallery of contemporary art and produced by Plasterego, an Italian brand that has its roots in the artisan plaster tradition.

In the Statale university courtyard, as part of the exhibition event House in Motion, organized by INTERNI magazine, an original exhibition concept has been created, in which alternate works by contemporary artists can be admired. During Milan’s Design Week, three works – by Cally Spooner, Enzo Cucchi and Yuri Ancarani – will each be displayed for 48 hours. At the same time, it become a snug and cozy refuge for visitors to the event during the frenetic days of the FuoriSalone. A tribute to Pico della Mirandola, scholar and outside-the-box experimenter (1463-1494), .pico is designed for collectors seeking new ways to exhibit their artworks and one-off items.

With .pico museo domestico, Giorgio Zaetta gives plaster a new image that goes beyond the conventions that identify it solely with traditional stuccos and false ceilings, by fully integrating it in the contemporary project. “By stressing the gypsum to its technical limits, thanks to the technological expertise of this historic company” — Plasterego with over 60 years of experience — explains the designer, “we’ve created a three-dimensional cladding of offset hexagons which can form a continuous plaster wall covering (as in prefabrication)”.


The morphology of the plaster cladding was inspired by a visit to the Albergo Diurno Venezia in Milan, designed in the 1920s by architect Piero Portaluppi and still intact today. Zaetta’s research focused on the existing surfaces and, in particular, on the hexagonal tiles that distinguish this elegant and richly charming place. Then, Irland Giant's Causeway basalt columns too.

“In an attempt to open the eyes and minds of the public regarding materials and awareness of the gestures by means of spatial-temporal experimentation that takes into account the emotional dimension of the individual”, continues the designer, “we enter a hybrid territory where factors such as care, in-depth analysis, and attention seek possible forms and functions.

With this work, Zaetta is in tune with a company like Plasterego, which aims to preserve the original characteristics of the product as it once was, while exploiting the search for new technological solutions to improve the production processes and quality as much as possible.

Gypsum is a natural material, available in nature and derived from manufacturing processes that do not have a negative impact on the connected ecosystem. The result is that the cladding of this
cozy domestic museum has an amazing material texture and an ethereal appearance that plays on light and reflections to give the whole installation dynamism.


Photo credits: Alessio Guarino


PLASTEREGO
This represents the contemporary evolution of a story that has lasted for 60 years in the production of plaster decorations for interiors in Padua. Thanks to the long and acknowledged experience of the founder, Mario Boschetto, it is now an industrial company with a strong craft imprint. The second generation of the Boschetto family – Cristiana, Federico and Andrea who work with their father Mario in managing the company – has contributed to renewing its structure to make it internationally competitive. Through research into materials and their aesthetics, plaster can no longer be assigned just to classical decorations – frames and false ceilings – but can also be used for architectural elements integrated in contemporary designs. In the 1980s, Mario Boschetto worked with Afra and Tobia Scarpa in the creation of the Benetton stores in the world and, more recently, Plasterego worked in luxury retail for Louis Vuitton and Valentino (on a David Chipperfield interiors). They made the linings of the worldwide Diesel stores and, in yachting, some interiors of Joseph Farcus Architect. The company supports contemporary art projects of Fondazione Bevilacqua La Masa (Venice) and is ambassador of Italy’s fine craftsmanship, in the portal Italia su Misura (Italy made-to-measure) by the Cologni Foundation of Art Activities.

GIORGIO ZAETTA

Italian born in Feltre, Belluno, in 1962, architect at IUAV (University in Venice), after a long partnership with the practice of Luciano Bertoncini in Treviso, where he dealt with all the areas of design, from furniture to motorbikes, he oriented his interests towards contemporary art which he loves and deeply knows. A passion that strongly influenced his work, whose tangible signs are visible in furniture inspired by an ideal of purity and perfection in details, and in exhibition spacesand interior architectures dominated by emptiness and light. zaettastudio, which he set up in 2007 in his home city of Feltre, after a few years of independent and multidisciplinary activity, has developed a wide range of projects, in Italy and abroad, operating in the most diverse sectors: residential, commercial, hospitality and management. In industrial design, one of his products was mentioned for Italian prestigious Il Compasso D'oro award.

ZERO...
Contemporary art gallery, established in Milan in 2000, that has started over time partnerships with Italian and international artists, distinctively combining painting, drawing, installation, sculpture, photography and video. Exchange with the artists represents a significant aspect in a research that involves the paradigms of space and time in the representation of human condition.
Press office: MAP design communication tel. +39 3394766974 info@mapdesign.it

 
 
date: 19/04/2018
pico_2 foto Alessio Guarino
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pico_ 4 foto Alessio Guarino
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pico_ 6 foto Alessio Guarino
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pico_ 7 foto Alessio Guarino
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pico_ 16 foto Alessio Guarino
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pico_ 17 foto Alessio Guarino
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pico_ 18 foto Alessio Guarino
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pico_ 23 foto Alessio Guarino
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pico_ 25 foto Alessio Guarino
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pico_ 30 foto Alessio Guarino
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pico_ 37 foto Alessio Guarino
   
   
 
         
 
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